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KEEP KIDS ALIVE DRIVE 25®

CELEBRATE!

A KEEP KIDS ALIVE DRIVE 25®

STATE OF MIND!

As Keep Kids Alive Drive 25® continues to grow throughout the U.S. (and beyond), we look forward to the day when one State will become the first to implement that campaign statewide. One State is well on its way.

If Keep Kids Alive Drive 25® was featured on Jeopardy, this State would be the question in response to dozens of answers dotting the playing board. And that question would be:

     WHAT IS NEW JERSEY?

Yes! New Jersey is the question that would be a correct response to the following facts:

bulletState with the most Keep Kids Alive Drive 25® communities (over 80 to date with participation of over 40 law enforcement agencies)
bulletOnly State with a State-wide sponsor for the campaign, Palisades Insurance – See the following links:

http://www.palisades.com/docs/NiceNewsFall05.pdf - Page 1

http://www.palisades.com/docs/Newsletter.pdf - Page 2

http://www.palisades.com/docs/NiceNews.pdf  - Page 4

bulletState with the highest # of participating communities observing the first ever Keep Kids Alive Drive 25® Day, May 1st, 2007. These included:

Hamilton, Cranford, Edison, Kinnelon,

Hazlet, Ho-Ho-Kus, Clark, Madison, and Wayne

bulletState that has hosted the highest # of community forums to educate residents, law enforcement, schools, civic organizations, and city leaders about how to initiate the campaign locally
bullet Home State of the Butler Tri-borough Rotary Club, which has supported three police departments in starting the campaign.
bulletWhere Riverton has integrated the campaign into their yearly community parade.
bulletWhere Daisy Troop #710, Cub Scout Pack #119 and Boy Scout Troops #12 & #14 with tremendous support from Traci Stuart introduced the campaign to Maywood.
bulletWhere Verona Mayor Jay Sniatkowski passed out Keep Kids Alive Drive 25® key chains to all seniors to commemorate their high school graduation
bulletWhere an employee of CBS Radio noticed yard signs in her town and then invited AAMCO Transmissions to get involved in helping to spread the message.
bulletWhere Hights Electric sponsored Keep Kids Alive Drive 25® key chains to give away at the 1st Keep Kids Alive Drive 25® celebrated in Hamilton Square May 1st, 2007. (Thanks to Corina Simms for all her work in organizing the community).
bulletWhere the two communities (Montclair, through Bike Montclair, and Wayne) created the first Keep Kids Alive Drive 25®  coloring contests to engage grade school students in the campaign.
bulletWhere the first community (Wayne) initiated a contest for middle and high school students to create Keep Kids Alive Drive 25® PowerPoint and video presentations to run on local cable access as part of their ongoing education efforts.
bulletWhere Jeanne Johnson, working through a local elementary school, mobilized residents throughout Ridgewood to get involved in the campaign.
bulletWhere Hazlet observed the 1st Keep Kids Alive Drive 25® Month in March, 2004.
bulletWhere Kinnelon, through the direction of their Police Chief, John Finkle, mobilized neighborhoods, businesses, schools, and city departments to cooperate in rolling out the campaign.
bulletWhere South Plainfield, under direction of Police Chief John Ferraro, announced Keep Kids Alive Drive 25 with a banner across their main street.
bulletWhere in Farmingdale, a resident, Jim Seeland, posted a Keep Kids Alive Drive 25® yard sign that was highlighted in stories in the Asbury Park Press and then on State Cable New Network 11 in July, 2002, sparking statewide interest in Keep Kids Alive Drive 25.
bulletHome of Seton Hall University and the South Orange Rotary Club which provided support for initiating Keep Kids Alive Drive 25® in South Orange.
bulletState in which the Kinnelon Police Benevolent Association Local #341 sent Keep Kids Alive Drive 25® key chains to all those donating to their chapter in 2006.
bullet Shrewsbury, which mobilized through school PTAs in cooperation with City officials and departments in located in this state.

The above is just a starter list of all the activity in New Jersey so far. I am sure our contacts there will be in touch with dozens of examples I missed. I did want to give you a snapshot of what kind of commitment communities are making that can lead to a statewide campaign in the future.

What connects all Keep Kids Alive Drive 25® communities is a common commitment to create safe roadways for the benefit of all who use them. As we continue to seed Keep Kids Alive Drive 25® throughout the country, our goal is to link all communities together with a consistent message and expectation about what we each can do to make streets safer for all who walk, ride, and drive. We welcome your continued support in growing the campaign. Please visit http://www.keepkidsalivedrive25.org/ to find out how you can get involved or continue your support.

Thanks for all you do to send and to live the Keep Kids Alive Drive 25® mission today, tomorrow, and in all the days to come.

In safety,

Tom Everson
Tom Everson

Executive Director
Keep Kids Alive Drive 25
® - A Non-Profit Organization-501(c)(3)
(402) 334-1391

kkad25@cox.net

http://www.keepkidsalivedrive25.org/


MEDIA BLITZ!

School has just ended in many communities and already we are seeing a rash of motor vehicle involved deaths. The National Highway Traffic Safety Administration (NHTSA) reported that 43,300 people died in traffic crashes in 2006. That is an average of over 118 deaths each and every day.

Very few of us can even begin to empathize with the family members and friends who endure untold grief in the aftermath of these deaths. Drivers of the vehicles involved in these deaths suffer as well.

Here are two links to stories received:

From Tulsa - http://kotv.com/news/local/story/?id=128449

From Omaha - http://www.wowt.com/home/headlines/7763682.html

All victims are family members - a daughter, a son, a brother, sister, mother, father, friend, who was, and is, loved by others.

Janette Fanelle, founder of Kids And Cars, reminds us to bring hope to the roadways this summer, beginning with the reminder that, “Before you turn the key…make sure you can see™.”

For more information on Kids And Cars, please visit http://www.kidsandcars.org/. You can also reach Janette at (913) 327-0013 or Janette@KidsAndCars.org

I invite you to continue to do all you can to create safe streets to benefit everyone in your community. Thank you for taking the Keep Kids Alive Drive 25®/Be Aware! Drive With Care™, message on the road whenever and wherever you drive.

In safety,

Tom Everson

Tom Everson

Executive Director
Keep Kids Alive Drive 25
® - A Non-Profit Organization-501(c)(3)
(402) 334-1391

kkad25@cox.net

http://www.keepkidsalivedrive25.org/
 

FACING THE FACTS!

Here are facts that drive our mission at KEEP KIDS ALIVE DRIVE 25®:

bullet 43,443 people — daughters, sons, brothers, sisters, mothers, fathers, friends — died on America’s roadways in 2005. That’s an average of 119 deaths per day each and every day of the year. (National Highway Traffic Safety Administration (NHTSA) – 2005)
bullet4,881 pedestrians died while walking in neighborhoods or crossing streets in 2005. 500 of these deaths were children under 14 years-old. (NHTSA 2005)
bulletThe death rate on residential streets is over twice that of highways - measured per miles driven (NHTSA – 2005)
bullet Speeding Triples the Odds of Crashing (AAA Foundation for Traffic Safety - 2006)
bullet A pedestrian hit by a vehicle traveling 30 mph is 3 times more likely to die than one hit by a vehicle traveling 25 mph. (General Estimated Database of Police Reported Accidents – 1999)

As summer rapidly approaches we are all aware that the number of children playing in yards, riding bikes, crossing neighborhood streets will increase greatly. We can all do something to make these same streets safe for us all. Let’s commit to:

bulletObserve the posted speed limit, or go even slower when we see children present. Remember to Be Aware! Drive With Care
bullet Stop! Take 3 To See®. This means to come to a complete stop at each and every stop sign. Then, look left, look right, and look left again. Make sure the coast is totally clear. You can use these same steps to teach children to cross the street safely and at railroad crossing that lack signals.
bulletMonitor your children’s whereabouts. Know where they are and who they are with. Establish safe places to play. The street is not a playground.
bulletWork through your neighborhood association or watch group to get neighbors involved in creating Keep Kids Alive Zones on your street. It takes all of us working together to make the greatest difference. Remember, the #1 offenders of the speed limit in neighborhoods are the people who live there. We have to start with ourselves in creating safe roadways.
bulletIf not already involved, invite your police chief to get on board in establishing a KEEP KIDS ALIVE DRIVE 25® campaign throughout your community (Be Aware! Drive With Care™, Check Your Speed®/No Need To Speed® are additional options for beginning a local campaign). It is important to establish consistent expectations for driving behavior in all neighborhoods.
bullet Invite your local schools to plan a back-to-school KEEP KIDS ALIVE DRIVE 25® initiative. The summer is great time to plan. Funding support may be available through Safe Routes to School Grants. To find the contact in your State, visit: http://www.saferoutesinfo.org/contacts/index.cfm
bullet Invite local business to get on board to sponsor your local campaign. For information on community planning, school and business involvement, please e-mail Tom@kkad25.org or call 402-334-1391.

Let’s not let one more child be added to the toll of 119 dead each day before taking action.

From the Detroit News – Highlighting Troy, MI Efforts

http://www.detnews.com/apps/pbcs.dll/article?AID=/20070517/METRO02/705170377/1009

Keep Kids Alive Drive 25® and related logos and slogans: BE AWARE! DRIVE WITH CARE, Check Your Speed®/No Need To Speed®, Stop! Take 3 To See®, Stop Means Stop®, and Seat Belts-FASTENATING!®) are registered trademarks of Keep Kids Alive Drive 25, P.O. Box 45563 Omaha, Nebraska, 68145. No other entities may use these marks without prior permission. Call 402-334-1391 for information.